U-FIX-IT Appliance Parts

Section 01

Logo

The live site uses one raster lockup: the red U-FIX-IT wordmark with the navy “Appliance Parts” swoosh. It reads on white. On dark rooms, use the white knockout or place the full-color mark on a white plate.

Full color on Paper (primary)

White knockout on Ink

White knockout on Navy

Minimum display width 112px. Clear space: the height of the “U” on all sides. The live logo is only 228px wide: ask U-FIX-IT for a vector (SVG/AI) master before print or large use.

Section 02

Color Palette

Section 03

Typography

Display · Oswald 600 uppercase

We have it, or we’ll get it!

Heading · Oswald 500

Appliance Parts Store Texas

Body · Source Serif 4 400

At U-FIX-IT Appliance Parts, we give away what we know and offer free diagnosis assistance and tech tips in person or over the phone.

Store UI · system sans

Prices, part numbers, cart and checkout use the system sans for fast, legible commerce text.

Section 04

Buttons

Add to cart Shop all parts How to choose

.btn-buy  { background:#F50A0A; color:#fff; font:600 1.05rem Oswald; text-transform:uppercase; letter-spacing:.06em; padding:16px 28px; }
.btn-navy { background:#1C1D76; color:#fff; }
.btn-ghost{ border:2px solid #1C1D76; color:#1C1D76; background:transparent; }

On screen, buttons use Button Red #D90000 (Red darkened for AA contrast on white text). Red is reserved for the action that makes a sale: Add to cart, Checkout, Shop now. One red button per view.

Section 05

Voice & Tone

Neighborly, expert, straight. U-FIX-IT talks like the person at the parts counter who helps you save money: plain words, real part numbers, no hype.

• Lead with help: “Not sure it’s the right part? Call us, diagnosis is free.”
• Use the house line: “We have it, or we’ll get it!”
• Say what is true: same-day shipping by 3 pm CST on in-stock parts; 1-year replacement warranty unless stated on the receipt.
• Never invent discounts, ratings or countdowns.

Section 06

Usage Rules